CLIENT
BOCCSECTOR
Semiconductor IndustryYEAR
2023SERVICES
Strategic Positioning Executive Pitch Identity DesignBOCC
Context
Bitcoin mining technology is currently dominated by proprietary solutions. To advance sustainability, availability and ease of deployment of Bitcoin network infrastructure, more flexible, scalable and sustainable infrastructure is needed.
The opportunity
The Bitcoin Open Compute Consortium (BOCC – www.bitcoinopencompute.org) is a global initiative of Bitcoin technologists, miners, energy providers and suppliers to provide a structure in which participants can collaboratively drive innovation into the Bitcoin mining community.
Our approach
In collaboration with industry experts, we developed a clear vision and mission build out in a ‘pitch deck’ to socialize the initiative with miners, Bitcoin technologists, energy providers and suppliers. The narrative is supported by an industry representative visual identity designed to express authority, knowledge and open community driven values.