As a purpose-driven agency, we believe it is our responsibility to foster an open-minded culture that elevates not only our clients but also our own associates and the partners we work with. For this reason, we’ve created what we call The Qindle Code, which outlines how we work—and how we approach our work—every day.

Every brand requires its own unique approach to innovation. To help our partners discover theirs, we’ve developed the Q-model®. The Q-model® focuses on four different innovation perspectives: brand, product/service, business, and sustainable ambition. Using a human-centric approach to innovation, the Q-model® combines iterative design processes with a creative strategy to seamlessly connect with and create tangible design solutions and smart engineering. The model elevates innovation beyond pretty words to literally “Make it Real.”