As a purpose-driven agency, we believe it’s on us to foster an open-minded culture capable of elevating not only our clients, but our own associates and the partners we work with. For this reason, we’ve created what we call The Qindle Code, which outlines how we work – and how we approach our work – every day.

Every brand requires its own unique approach to innovation. To help our partners discover theirs, we’ve developed the Q-model®. The Q-model® focuses on four different innovation perspectives: brand, product/service, business and sustainable ambition. Using a human-centric approach to innovation, the Q-model® combines iterative design processes with creative strategy to seamlessly connect with and create tangible design solutions and smart engineering. The model elevates innovation beyond just pretty words to literally Make it Real.