CLIENT

Asato

SECTOR

AI Application

YEAR

2023

SERVICES

Strategic Positioning Executive Pitch Identity Design

Co-Pilot for the enterprise CIO

Asato

Context

Most enterprises aren’t getting the appropriate return on their investment on headcount, software, and hosting because existing solutions offer limited visibility, act as mere point solutions adding to tech debt, and burden CIOs with an overwhelming number of dashboards.

 

The opportunity

To revolutionize the way businesses (CIOs) operate, elevate productivity and enable AI-driven decision-making.

 

Our approach

To accelerate traction and credibility for Asato from a start-up perspective we build a mature positioning and visual identity that captured the spirit and ambition of the Asato founders.  Next to developing a clear industry focused tone of voice we also  refined the productizing and  language around the Asato offering. All materializing into a well articulated future proof brand and communication assets for the Asato stakeholders and customers.