CLIENT
AsatoSECTOR
AI ApplicationYEAR
2023SERVICES
Strategic Positioning Executive Pitch Identity DesignAsato
Context
Most enterprises aren’t getting the appropriate return on their investment on headcount, software, and hosting because existing solutions offer limited visibility, act as mere point solutions adding to tech debt, and burden CIOs with an overwhelming number of dashboards.
The opportunity
To revolutionize the way businesses (CIOs) operate, elevate productivity and enable AI-driven decision-making.
Our approach
To accelerate traction and credibility for Asato from a start-up perspective we build a mature positioning and visual identity that captured the spirit and ambition of the Asato founders. Next to developing a clear industry focused tone of voice we also refined the productizing and language around the Asato offering. All materializing into a well articulated future proof brand and communication assets for the Asato stakeholders and customers.