Every year, the editorial staff of FONK magazine compiles a list of 12 Dutch brands around a predetermined theme. This year, brands are being selected according to their level of sustainability. Nine of them have already been announced: Tony’s Chocolonely, Picnic, PLUS, Bunq, Marie-Stella- Maris, ASN Bank, Vandebron, Kings of Indigo and the Vegetarische Slager. The remaining three contenders will get picked by the end of the year.
The event will reward originally Dutch brands for their daring and compelling marketing, with the idea to appeal to a wide audience. As a member of the jury, Qindle’s managing director, Taco Schmidt, will decide on who of the 12 brands will be nominated as the one effectively developing and deploying the smartest sustainable marketing strategy.
Taco Schmidt: ‘Having 12 successful Dutch brands with sustainability at the core of their proposition and brand DNA is something to celebrate in itself! I am looking forward to the discussions between the strategic and creative minds – both jury and contestants – all experts in their own fields.”
See the full list of juries here.