Cloetta

FMCG

PROJECT

Brand strategy, NPD

The Jelly Beans Factory is a perfect case study for fast-growing global brands with big ambitions. This was for Qindle® a great opportunity to show how a strong brand strategy is imperative for expansion.

The result of our creative ideation sessions made it clear that a brand scope was necessary in order to deliver valuable propositions. Whilst the project’s ambition was driven mainly by product innovation, our strategy & innovation specialists showed the relevance of first reworking the brand’s identity, positioning and equity. This led to a consolidated brand offer, with a strong market presence and unified communication plan.

Client: Cloetta, UK
Date: 2017-2018
Services: Brand strategy, NPD, design