Home appliances

Haier is the biggest home appliances producer in the world, Asia, US and Europe being their most important markets.

Haier is as a company in the midst of a transformation, growing from traditional white goods producer to Global Leadership in the field of connected products and service-orientated appliances for consumers both at home and at work. With a strong focus on health, family and sustainability.

Our team of consultants and designers supported this progression with consumer insight research, design sessions and prototyping to create product propositions with tangible positive impact on the daily lives of Chinese consumers. Qindle® worked within the cooling, GWH, bathroom as well as laundry categories.