Plantible

Food tech

PROJECT

Plant-based protein

Plantible is developing the best plant-based protein in the world. Produced from water lentils and transforming it in desirable heathy snacks for the Californian food market.

Qindle® consultants created, together with the Plantable founders and the ProudDesign agency, the brand and assortment strategy for the GoodfallowsTM water lentils-based snack brand.

Using our Ignite your Brand® and Unleash Potential® sessions, a tangible brand strategy, packaging design and NPD funnel was created in order to introduce a complete assortment of snack products in the Whole Foods market in the United States.

Client: Plantible foods, USA
Date: 2017
Services: Brand strategy, NPD